Corporate Sponsorship Opportunities

Are you an organisation looking to support adaptive sports in the UK's emergency, blue light and volunteer services, and armed forces communities?

Becoming a Police UK Disability Sport Sponsor means that your organisation will be having a direct impact on the physical and mental health well-being of those working or have previously worked in the emergency, blue light, volunteer services and armed forces communities and their families, including the bereaved.

PUKDS supports those that serve through the power of adaptive sport, and you can make a difference that is felt nation-wide.

Your brand will be aligned with equality and diversity at the heart of physical and mental health well-being.

We have a wide range of sponsorship opportunities, from supporting our annual delivery programmes, to individual sports teams and even groundbreaking events supporting diverse and minority groups in their community.

Your brand can support adaptive sport from as little as £100 a year

All packages are available to purchase from this page

What does your sponsorship provide to PUKDS?

Financial Benefits:

Funding for equipment: Sponsorship helps us to afford specialised and often costly adaptive sports equipment, such as custom wheelchairs, prosthetics and supports, and modified sports gear.

Reduced Athlete Costs:  Financial support can help offset or eliminate expenses for athletes, including travel, accommodation, and competition fees. This makes the sport more accessible and affordable, particularly for individuals with financial constraints.

Venue and Facility Access:  Sponsorship funds can cover expensive venue hire and enable us to access or maintain suitable, accessible training facilities for adaptive sports.

Coaching and Training:  Funds can be used to invest in professional coaching and development of programmes, which are crucial and often rely on volunteers. This ensures athletes receive the specialised training needed to progress in a safe environment.

Event Staff and Officiating:  Staff and in particular sports officials are vital to the safe running of events, and funding can provide us with the ability to hire those with the qualifications necessary to officiate the sports.

Operational and Community Benefits:

Sustainability and Stability:  Consistent sponsorship provides a stable financial base that reduces reliance on grants and fundraising, allowing us to focus on long-term planning and athlete development rather than short-term survival.

Increased Visibility and Awareness:  As part of the sponsorship agreement, we gain marketing support through the sponsor's social media channels and their wider network. This boosts our profile, attracts new partnerships, and educates the public about adaptive sports.

Enhanced Community Relations:  Partnering with a reputable business can elevate our standing in the community. It can lead to collaborations, volunteer recruitment, and a stronger network of local supporters.

Access to Expertise: Sponsors can offer non-monetary support, such as professional services or mentorship. For instance, a tech company might provide analytic tools, or a marketing company could help with outreach.

Networking Opportunities:  Sponsorship can open doors to valuable business networks, providing us with connections to other potential partners, suppliers, or funding sources.

Increased Credibility:  A credible sponsorship deal can enhance our reputation, lending a level of prestige that attracts more participants, volunteers, and media attention.

So, what does your business gain by sponsoring adaptive sports with PUKDS?

Enhanced Brand Reputation:

Associating with adaptive sports demonstrates corporate social responsibility (CSR) and a commitment to inclusivity, improving brand image and building trust among consumers.

Increased Brand Awareness:

Adaptive sports events and initiatives offer platforms for brands to gain visibility among a passionate and engaged audience, including participants, spectators, and community members.

Deeper Community Engagement:

Sponsoring adaptive sports allows brands to connect with diverse community segments, fostering a sense of belonging and community spirit, and building authentic relationships with consumers.

Alignment with Positive Values:

Brands can align themselves with the values of inclusivity, resilience, teamwork, and achievement often associated with adaptive sports, enhancing their authenticity and relatability.

Targeting a Specific Audience:

Brands can target specific audience segments interested in adaptive sports, ensuring greater relevance and engagement for their marketing efforts.

Storytelling Opportunities:

Brands can create compelling narratives that highlight the inspirational journeys of adaptive athletes and the positive impact of inclusive sports.

Employee Engagement:

CSR initiatives like sponsoring adaptive sports can boost employee morale and pride, leading to increased productivity and job satisfaction.

Beyond these, adaptive sports are gaining increased media attention, particularly around Paralympic sports, offering additional exposure and positive media coverage opportunities for sponsors.

Additionally, your business will receive a wide range of benefits bespoke to your sponsorship package

2026 Events Delivery Programme:

Working in partnership with multiple emergency service providers, we deliver adaptive sporting events across the UK. This programme delivers monthly events over the course of a full weekend, with a multi-sport open day on a Saturday and a community tournament on the Sunday. Every event is free for participants to try multiple sports and we provide a competitive aspect by competing against community clubs n our tournaments, which build strong partnerships and networks of clubs all over the UK.

2026 Wheelchair Rugby Home Nations Cup:

England, Northern Ireland, Scotland and Wales face-off in the first ever PUKDS Home Nations Cup in March 2026.

Featuring players from all emergency, blue light, volunteer services and armed forces communities.
A 2 day event at Nottinghamshire Police HQ.

2026 Pride of WR5s:

PUKDS supports gender inclusive sport and will be joined by Phoenix Pride and community clubs in a celebration of gender inclusion for a wheelchair rugby tournament in June 2026.

Featuring players from all emergency, blue light, volunteer services and armed forces communities.

A  single day event in Brighton.